We spend a lot of time at our agency analyzing shopper behaviors so brands can meet the demands of their target audiences. We are keeping a close eye on trends from this past holiday season. Black Friday is a litmus test for shopper confidence, but sneaking in behind this crazy day of consumerism was something […]
Not sure why you’re not ranking #1 for your focus keywords in Google? You might just be making one of the mistakes a lot of site owners make. Many sites, from the small local businesses to the big corporate ones, are making similar mistakes. Here, we’ll give you an overview of the SEO issues we encounter […]
E-commerce is the present and the future. Perhaps the clearest reminder of this happened recently when Sears filed for bankruptcy. As more brick-and-mortar conglomerates bite the dust and online sales continue to climb, the ability of a smaller ecommerce brand to stand above the crowd will determine its life or death. As many businesses know at […]
Establishing yourself in a market that is brimming with competition is never easy. Especially if you’re a small business competing with the likes of bigwigs and numerous other small businesses like yours. One tactic that brands, big and small, have adopted is to leverage the internet for spreading their brand message. And you should too. […]
Four years ago, there were just 3 million active advertisers on Facebook. As of 2017, more than 5 million brands were advertising on Facebook. So far this year, another 1 million have entered the fray. This clearly shows how important Facebook marketing has become for businesses today – not to mention all the other popular social networks […]
You can’t retain what you don’t understand. When focused on constant customer acquisition, it gets easy to get carried away. Okay, so you’ve figured out an acquisition strategy, you’ve made your product/service fit into the customers’ lives. Your unique value proposition (UVP) works – it entices conversion and guides purchase decisions. Do you know what happens […]
The Consumer Identity Crisis In Hindu mythology, Ravana, the great scholar, and demon king has ten heads, symbolizing his various powers and knowledge. The heads were indestructible with the ability to morph and regrow. In their battle, Rama, the warrior god, thus must go below Ravana’s heads and aim the arrow at his solitary heart […]
We all want to know what the best time to post a social media update is, but the answer isn’t always straightforward. With differing algorithms for different social media sites, various time zones to contend with, and different audiences, is there really a universal “best time” to post? I’ll dig into data that helps demystify […]
To have a successful website, you need to find ways to maximize your conversions. Right now, you might think the layout of your site has an optimal design, but how can you know for sure? The only way to figure this out is to test it. This isn’t something you just do once and forget […]
