Marketers Will Need To Reframe Their Approach As Third-Party Cookies Crumble
Co-Founder/CEO of Vujà Dé Digital, on a mission for conscious capitalism and reinventing the media agency model. getty Since 1994, the marketing and advertising industry has been playing an identity game with third-party cookie data, relying on data matching to indicate that someone is who they think they are. This guessing game has led to some […]