In 2019, marketing through social media reigns supreme. If your business isn’t using Facebook, Twitter, Instagram, LinkedIn or a combination of the four, then you are missing out on potential clients. Social media is not only a tool for prospecting but perhaps the most powerful way to build your brand. It works if you know how to work it.
Connecting with others within your industry, finding would-be customers and getting your name out there can all be done from the comfortability of your own office with social media. I personally swear by Facebook and Twitter, as I have stirred up new business as the direct result of the relationships that I have made on both sites. While using your accounts for posting can be beneficial, there are many avenues of social media that are unused by businesses.
One particular aspect of Facebook that I feel goes untapped would be the potential that running your own Facebook group possesses. Having a group in which you invite employees, clients, peers and other potential customers can provide a more personal experience, as well as act as a place for networking with other members. Understand that these groups do not necessarily need to be a place to sell. My group, for instance, is simply used for networking with others. It is my advice to not use these groups for pitching your product, but for building your brand. View it as an opportunity to get to know others, and to allow them to get to know you!
When I first started David Villa’s Game Changer group, I struggled with figuring out how to grow it. What should I post? How often should I post? What sort of posts do I want in the group, and who should I invite to it?
Through trial and error, I began to steadily grow this group to over 2,000 active members in less than a year. Maintaining it has allowed me to get in touch with new customers and two employees as a direct result — all from a group on Facebook!
If you’re anything like me, chances are you are going to need some help with getting your group off the ground. Here are five tips that I have found helpful. You can use them to grow your own group and, therefore, your brand.
1. Know your goals.
What do you want this group to focus on? Is it a group for salespeople, management, the industry as a whole or a small-knit group for your organization? What is the main goal that you have for the group? Is it to find customers, potential employees, to simply market yourself or to form connections within your industry?
For example, I knew that I wasn’t looking to sell directly in my group. I wanted it to be a place of encouragement and networking that would welcome anyone who wished to take part. As such, I started out by inviting those who I was connected with and then asked them to invite others. I would post and share anything and everything that I felt was positive and relevant to the group based on the goals I’d set. There are no right or wrong answers, but you should have a sense of what you want to accomplish.
2. Stay consistent.
Remain active. I have found that posting once or twice daily in the group is what works best for me, but feel free to tailor it to your own goals. My favorite time to post is in the mornings before I head to the office. That way, when members log in to Facebook in the morning, they will see activity within the group. Post regularly, and comment on the posts of others often. If you want interaction, then you will have to give it.
3. Don’t regulate; facilitate.
I let each and every member post in the group. Post something motivational, something about what you’ve been up to, or anything that’s relevant to the purpose of the group. I don’t treat my group as something that I manage but something I facilitate. The ultimate goal for starting the group was to provide an avenue where anyone and everyone can spread positivity. I sought out people who I felt were game changers in their respective fields, and I connected them together. Allow the organic flow to take place!
4. Make content relevant.
If your group is focused on your industry as a whole, then your posts should relate to that of the industry. If it’s something that’s going to be used internally for your organization specifically, make sure that what you’re sharing is necessary information for your team and followers. I myself focus a lot on motivation and training. Therefore, my posts consist mainly of these concepts. If your content isn’t relevant, people will not be drawn to your group.
5. Ask for involvement.
Don’t be afraid to ask for group members to take part. Let them know that they should feel free to share with others in the group. Ask them to invite peers who they feel would be a good fit. The power of word of mouth can’t be overestimated. Tell others to take part, and they will follow suit.
Keep these five tips in mind while interacting with members. Know the goal that you have for starting the group, stay consistent with your activity within the group, facilitate networking between the members, and above all else, stay relevant. All that you have left to do now is to start.