How Publishers’ First-Party Data Can Help Brands Thrive In The Privacy-First World
Sergii Denysenko, CEO at MGID. getty Since Google first announced the phase-out of third-party cookies back in January 2020, the industry has been in turmoil, with marketers frantically searching for viable targeting and measurement alternatives. Later that year, Epsilon found that about 80% of the marketers surveyed were “very or moderately reliant on third-party cookies” […]