As small business owners face stiff odds and ever-increasing competition, seeking effective strategies for ensuring their business success can become a frantic search. Many businesses don’t make it past the four-year mark — in fact, according to SmallBizTrends.com, more than 50% of all businesses fail in their first four years of existence. How, as a […]

Social media has all but become a requirement for successful business marketing. If a company is not utilizing the most popular social media platforms relevant to their desired audiences, the reach of that company is severely limited. Successful marketing reaches customers where they are. Only having a Facebook Page or Linkedin account, however, is not […]